by Thomas Traplin | Apr 16, 2019 | Articles, Marketing
You may have heard one particular nugget of wisdom before, it’s one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal... 
by Thomas Traplin | Nov 19, 2018 | Articles, Marketing
I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the... 
by Thomas Traplin | May 29, 2017 | Marketing, Podcasts
How would you like to wake up every day, knowing that your game store is steadily growing. Events are pulling in larger and larger numbers of people. The number of sales is going up, along with the size of each transaction. And your customers are happy to spend money... 
by Thomas Traplin | Jan 4, 2017 | Articles, Mindset
The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with and... 
by Thomas Traplin | Oct 17, 2016 | Fundamentals, General Business, Podcasts
In today's show the hosts of the Manaverse Podcast discuss the reasons why game stores fail. Some percentage of businesses fail. The question is how do you make sure that your game store isn't one of them? The sad truth is you can't protect your business from failure...