Business Isn’t Returning to Normal Anytime Soon

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2020 is a time of transition. Economies are shifting, politics has invaded every sphere of life apparently, and the way we work and relate to each other is moving into a more remote and digital direction. What does this mean … Read More

Hasbro Revenue Declines 29% in Q2

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Hasbro released its financial statements report for the second quarter of 2020 with things looking pretty rough overall. Hasbro revenue declined by 29% year over year with all but Hasbro Gaming reporting losses in its brand portfolio. Magic: the Gathering … Read More

Announcing The Manaverse Network

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My friends, we are clearly living in weird times. And I don’t need to reiterate why. You know why. You see what’s going on. The question is… What can we do about it? Let me tell you something… I think … Read More

Game Stores in the Era of Covid-19

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Covid-19 is the new reality game stores are going to have to deal with for the next 6-12 months, maybe longer, hopefully less. That means no events, no organized play, restrictions on the number of people allowed in a building … Read More

Do Your Prices Really Matter?

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You may have heard one particular nugget of wisdom before, it’s one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this … Read More

Pat’s Games Wins $65K Legal Battle

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Pat’s Games has won their legal battle against the individual accused of stealing $65,000 worth of Magic: the Gathering cards from the business. According to security footage, the culprits broke into the shop during the night of January 4, 2016 … Read More

The Best Books And Blogs For Game Store Owners That Want To Grow Their Business

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When I first opened up shop well over a decade ago, there weren’t a lot of resources out there for game store owners. Certainly none that were easy to find and access. Even now, the knowledge and expertise to run … Read More

The Free Rider Problem

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Game stores of all stripes have a problem. A big problem. A tragedy of the commons in a way. At least the ones that have dedicated play space do. The question is “What do you do about the people who … Read More

The Updated Marketing Strategy For Game Stores in 2019

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I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming … Read More

5 Rookie Mistakes New Game Store Owners Make All The Time

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Just like a lot of business owners, new game store owners make a lot of mistakes. Partly due to too much enthusiasm and partly due to lack of experience. Following are the top 5 rookie mistakes that new game store … Read More

Diversifying Your Game Store’s Product Lines

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Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into … Read More

Adding A Viral Component To Your Events

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We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the … Read More

Marginal Utility Marketing

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Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your … Read More

Extreme Ownership Book Review

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I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what … Read More

Five Ways Streaming MTG Can Grow Your Business

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Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why … Read More

How to Use Facebook WIFI To Connect Your LGS to New Customers

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Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it’s almost a guarantee that your business has an internet connection and there’s a very good chance that it’s set up … Read More

What do you do differently?

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In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we … Read More

The End Of The Panini DBZ TCG Era, The Beginning Of A New One

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For those who haven’t heard the news, Panini, the company that published the Dragon Ball Z Collectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here: https://paniniamericadbz.wordpress.com/2017/01/06/dbz-tcg-announcement/ Panini’s … Read More

The Death Spiral

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The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I … Read More

How I quit my day job and became a full time freelancer

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When I started this website and podcast over two years ago, I wasn’t sure where it would go. All I had was an idea and I decided to run with it. I didn’t plan on becoming a full time freelancer … Read More

14 Ways Your Local Game Store Could Be Losing Customers

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You spend a huge amount of time and money trying to get customers to come through your doors, but are you making one of these 14 mistakes and sending them right back out again? Local game store customers are one of … Read More

Search Engine Optimization Quick Start

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Search Engine Optimization Quick Start No matter where your business is located I guarantee Google and search engines play a role in how your customers find you. Whether your core business is Magic: the Gathering, Games Workshop, or board games, … Read More

How do you define a friendly local game store?

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Before we can figure out what make a friendly local game store successful, we need to define what makes a game store a game store in the first place. What defines your friendly local game store? Friendly local game stores … Read More

The 7 Immutable Rules of Running Magic Tournaments

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One of the major factors in making Magic: the Gathering successful and popular is how well Wizards supports the game with an organized play program. The strength of organized play has set the game above the other CCG’s. Taking advantage … Read More

Streaming Magic On Twitch.tv – OBS Settings and Twitch

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Today, as part of the continuing series on streaming a live Magic tournament to Twitch.tv we’re going to cover creating an account on Twitch and getting your OBS settings ready to go. If you haven’t read the first entry in … Read More

Going First And Being Proactive

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Being on the play is generally where you want to be in Magic. There are exceptions, sometimes the extra card is more important but most of the time having the tempo of playing first is a big advantage. The same … Read More

$75,000 Worth of Magic the Gathering Cards Stolen in Austin, Texas

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Pat’s Games, a pillar of the Austin, Texas Magic community and past guest of the Manaverse Podcast has suffered quite the blow recently. According to a post they made on Reddit, they were broken into in the wee hours of … Read More

Streaming Magic: the Gathering On Twitch.tv – The LGS Tech Guide

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Streaming is the future If you’ve never heard of Twitch.tv before, you will soon. Twitch.tv essentially allows millions of viewers to watch other people play games live over the internet. It originally focused on PC games like Minecraft and League … Read More

On Nihilism and Depression

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This post is a little different from the usual topics I write about on this site but it’s been on my mind recently and I wanted to lay out my thoughts on paper so to speak. Maybe you will gain … Read More

My Battle For Zendikar Prerelease

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Like many, many Magic players I attended a Battle For Zendikar prerelease this past weekend. I usually make it a priority to play in prereleases since I don’t have as much opportunity to play organized Magic at the moment (a seven month … Read More

Two Low Cost Card Tactics To Boost Your LGS Sales

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It’s all in the cards. We’re going to talk about two things today, incentives and simplification, and how they can increase sales in your LGS. People respond to incentives, Magic players aren’t any different. When you give players a good … Read More

How To Build Your Magic Community This Summer

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Summer is an interesting season for Magic. Interesting can sometimes be read as pretty bad. Historically summer means warm weather and fewer players coming into your store to play Magic. School is out and many of the customers that fill … Read More

Why Would Anyone Want To Own A Game Store?!

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I’ve been thinking about this for some time. On a recent episode of the Manaverse Podcast with Gary Ray, we talked about the fact that running a successful LGS is a difficult and costly endeavour. It takes a lot of … Read More

The Top 5 Mistakes LGS Owners Make

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Running a business is difficult, running a retail business is a special kind of difficult. Building a business that lasts is the hardest of all. Sometimes, it can seem like you are walking a tight rope. Your decisions when starting … Read More

5 Podcasts That Will Make You A Better Gamer, A Better Entrepreneur, Or Possibly, A Better Person

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I spend a fair amount of time listening to podcasts. It’s easy to just stick in the ear buds and turn on my current favourite when I’m walking the dog, or driving around the city. Since I’m subscribed to them … Read More

How To Get New Players Into Your Store Without Spending Money On Advertising

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Buying Your First Magic Players When you open the doors to your LGS for the first time, you’re probably filled with all sorts of emotions and anxieties. Excitement for the possibilities. Fear of failure. Curiosity about what will happen next. It’s … Read More

Puca Power Professionals: Puca for business

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PucaTrade.com is changing the way Magic cards are traded online. Using an innovative process that eliminates the headache in the typical trading experience, PucaTrade has created a new way for players and businesses to find the cards they are looking … Read More

The one character trait you need to own a successful LGS

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Coming up in a future episode of the Manaverse Podcast I talk with Pascal Espinosa. He’s the owner of Metal Galaxy in Calgary, Alberta. Pascal has a unique approach to the business and has managed to carve out a profitable niche in … Read More

Gaming the System: Memberships and Loyalty

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Gamers, Magic players in particular, are a fickle bunch. We are constantly on the lookout for an LGS that will treat us better. Offer us a better deal. Make us feel welcome. The trouble is most store owners fail to create … Read More

Level Up Your Customers, Level Up Your Business Part 4: Mentors

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August 23rd 2013, the weekend of Grand Prix Oakland. Hosted by Channel Fireball, the attendees of this particular Grand Prix were treated to an excellent seminar about how to build a proper deck in a Sealed tournament by two masters … Read More

Level Up Your Customers, Level Up Your Business Part 3

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This is the third instalment in the Level Up series. If you haven’t read the first two parts you can find the first one here and the second one here. Each one leads into the next but if you prefer … Read More

Level Up Your Customers, Level Up Your Business Part 2

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Last time we talked about how to turn customers who don’t play Magic into beginner/casual players. That article can be found here if you haven’t read it yet. The principle behind the concept of the Customer Development progression is that … Read More

Level Up Your Customers, Level Up Your Business Part 1

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Magic: the Gathering is an excellent game. 21 years and still growing is a pretty good track record. It is fairly easy for a local game store to open up, declare that they have game tables and Magic cards for … Read More

“Let’s have a three way” is a terrible way to introduce a girl to the Magic community

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Female gamers have always been a rare breed. But that’s changing and the game of Magic is no exception. The number of women who play Magic is on the rise and they are beginning to change the way the community … Read More

Stolen Identity sucks in real life

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I understand how Slim Shady felt way back in the day when all he wanted was for the real Slim Shady to please stand up. Being impersonated is strange. Somewhat flattering, but mostly just annoying. So this is the story. … Read More

The new (slightly longer) path to the Pro Tour and what it means for you

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The game has changed. In the past two years the growth of Magic and the tournament scene has been both a boon and a curse. I’m sure everyone has heard a horror story or two about a PTQ that was … Read More

Lessons Learned at the Last Level – How to open your own LGS for $3000

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Partners are the key Business has always been attractive to me, even when I was young. Right out of high school I knew I wanted to run my own Local Gaming Store. I decided to abandon my studies in Computer Science and instead … Read More

The Phyrexian’s were an inside job and WotC’s plot to steal your wallet.

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It’s a conspiracy. They want your money and they know how to get it. They are mad with power you see, they have even begun to manipulate how will we draft our cards together. Them. They. You know. Big TCG. … Read More

Game Store Operation 101 – The features every game store should have

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Below is a list of features that every single game store should aspire to have. For those of you who are considering opening your own store use this list as a road map. There is far more to running a … Read More

The one question you must ask yourself before becoming a Magic retailer.

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Maybe you have been thinking about it for a while. It usually goes like this. “I’ve been playing Magic for a long time now. How cool would it be to open my own local gaming store (LGS)? I know how … Read More

Buy and Sell your Magic cards for Bitcoin?

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MtG the Crypto Currency Edition For those who have not heard yet, Bitcoin is the crypto currency of the future. Some have called it the money of the internet but the better way to look at it is the internet … Read More

Great Divides

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A recent scandal has taken place this past weekend. Circulating the internet as a collection of photos known as “GP Richmond Crackstyle”, one enterprising individual decided to photograph himself next to as many exposed butt cracks he could find. While … Read More

Running a Magic Tournament Part Deux

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So GP Richmond is happening this weekend and will likely if not certainly be the biggest constructed Magic event in history. It may even cap out at 5000 players if the registration trends continue to hold. This is an absurd … Read More

Running a Magic Tournament

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This is almost the first piece of content I have ever posted on the internet. Before this the last time I participated in the great forum of the internet was answering a few questions about a tournament I was running … Read More