by Thomas Traplin | Apr 16, 2019 | Articles, Marketing
You may have heard one particular nugget of wisdom before, it’s one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal... 
by Thomas Traplin | Jan 14, 2019 | Podcasts
Gordon Johansen is back on the Manaverse Podcast along with John Coviello and Wayne Mittlesteadt to talk about holiday sales and driving big numbers during the holiday season. Black Friday, Small Business Saturday, and the Christmas season are the focus of this... 
by Thomas Traplin | May 29, 2017 | Marketing, Podcasts
How would you like to wake up every day, knowing that your game store is steadily growing. Events are pulling in larger and larger numbers of people. The number of sales is going up, along with the size of each transaction. And your customers are happy to spend money... 
by Thomas Traplin | Aug 12, 2015 | Articles
It’s all in the cards. We’re going to talk about two things today, incentives and simplification, and how they can increase sales in your LGS. People respond to incentives, Magic players aren’t any different. When you give players a good reason to do...