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Do Your Prices Really Matter?

Do Your Prices Really Matter?

You may have heard one particular nugget of wisdom before, it’s one I and my guests have articulated in various ways on the podcast multiple times. It goes a little something like this: Nobody buys on price. We know this is true based on our on personal...
Gaming the System: Memberships and Loyalty

Gaming the System: Memberships and Loyalty

Gamers, Magic players in particular, are a fickle bunch. We are constantly on the lookout for an LGS that will treat us better. Offer us a better deal. Make us feel welcome. The trouble is most store owners fail to create a lasting connection with their customers so...