The Updated Marketing Strategy For Game Stores in 2018

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I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the essential principle behind this strategy still holds true. Consistency is key. Marketing your business with Facebook, Twitter, and email is a long-term strategy. You don’t have to … Read More

Five Ways Streaming MTG Can Grow Your Business

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Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it easier than ever to get your events online and share them with a wider audience. Streaming Magic: the Gathering tournaments online is a great way to take your events to next level. Here are … Read More

MVP062: Marketing Your Game Store

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How would you like to wake up every day, knowing that your game store is steadily growing. Events are pulling in larger and larger numbers of people. The number of sales is going up, along with the size of each transaction. And your customers are happy to spend money in your store and are actively asking you to communicate with them about what you have planned for the future. All because you have a system set up that shows you … Read More

MVP061: Building Mind Sculpt Games From The Ground Up

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In today’s episode of the Manaverse Podcast we’re talking about Great Bend’s newest game store, Mind Sculpt Games. So new it doesn’t exist yet. Usually, I interview game store owners that have been in business for a few years and have found some success already but we’re doing things differently in this episode.  Today our special guests are Darcy and Daniel Leech, they are the soon to be proprietors of Mind Sculpt Games in Great Bend Kansas. Darcy has been buying … Read More

MVP048: Round Table – Does your game store need a website?

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Many game store owners think their Facebook page is all they need to compete online and reach new customers. Tom Traplin, John Coviello, and Gary Sproul come together on this episode of the Manaverse Podcast to discuss the question: Does your game store need a website? Spoiler: You sure do! We break down the process of getting your game store online to make it simple and easy. We discuss the basics of choosing your domain name, getting the website hosted … Read More

MVP041: Travis Parry and The Nerd Store

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 Travis Parry and the tale of The Nerd Store Today’s episode of the Manaverse Podcast features Travis Parry, someone you may recognize from the round table editions of the show. As the only co-host that hadn’t been interviewed one on one before, it was only a matter of time before we got to hear Travis’s story. It was worth the wait. During the course of the interview, we talk about how Travis spent over a year crafting and refining his … Read More

Search Engine Optimization Quick Start

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MVP039: MiniWarGaming.com – From LGS To YouTube

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In the grim darkness of the deep internet, there is only war… The featured guest for today’s episode of the Manaverse Podcast is Matthew Glanfield. Matt is the co-owner of the popular YouTube channel MiniWarGaming and the website miniwargaming.com. There you can find a plethora of content like battle reports and painting tutorials on a variety of games including Warhammer 40k, Warmachine, and X-Wing. Matt and his partner Dave have used the YouTube platform to build an audience for the membership … Read More

Going First And Being Proactive

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Being on the play is generally where you want to be in Magic. There are exceptions, sometimes the extra card is more important but most of the time having the tempo of playing first is a big advantage. The same idea applies to life and our everyday interactions that we have with those we encounter. The first time a customer walks into your LGS, they have no idea what situation they are going to walk into. Will it be a … Read More

MVP036: Checkmate with Black Knight Games

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The featured guest on today’s episode of the Manaverse Podcast is Jay Mason-Grant. Jay is the owner of Black Knight Games in Hamilton, Ontario.  Jay has a pretty interesting origin story for how he got into the business, and yet the path he took is often overlooked by those who want to build their own LGS. Running an LGS is quite the undertaking so any experience you can get before hand can give you a decent advantage over those who just jump … Read More

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