The Updated Marketing Strategy For Game Stores in 2018

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I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the essential principle behind this strategy still holds true. Consistency is key. Marketing your business with Facebook, Twitter, and email is a long-term strategy. You don’t have to … Read More

Diversifying Your Game Store’s Product Lines


Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into other related areas in an attempt to appeal to more potential customers and increase their top line revenue. Even if your business focuses exclusively on Magic, at a minimum you should still have other related products on your shelves for … Read More

Adding A Viral Component To Your Events


We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but how should you go about bringing in new players to your shop? What if I told you there is a simple way to get your customers to encourage their … Read More

Marginal Utility Marketing


Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But it’s a principle you operate your life and your business on every day without even really realizing it. And it’s the reason your customers buy from you (or don’t). So, let’s start with a … Read More

Extreme Ownership Book Review


I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly SEAL’s in the world to sound like. I forgot to mention, this was the audio version of the book, read by Jocko and Leif themselves instead of some random narrator. Definitely worth … Read More

Five Ways Streaming MTG Can Grow Your Business


Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it easier than ever to get your events online and share them with a wider audience. Streaming Magic: the Gathering tournaments online is a great way to take your events to next level. Here are … Read More

How to Use Facebook WIFI To Connect Your LGS to New Customers


Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it’s almost a guarantee that your business has an internet connection and there’s a very good chance that it’s set up on a wireless network. Instead of going through the standard hassle of setting up and sharing passwords, your customers can just check in on your Facebook page to get access to your WiFi network. There is a lot to like … Read More

What do you do differently?


In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we’re a pretty unorthodox bunch to begin with. Not only are we entrepreneurs, rare enough as is, but we have picked a niche so deep that we often refer the mainstream consumer as a “muggle” or a … Read More

The end of the Panini DBZ TCG era, the beginning of a new one


For those who haven’t heard the news, Panini, the company that published the Dragon Ball Z Ccollectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here: Panini’s decision was essentially motivated by the introduction of a competing game published by Bandai to the market. Another trading card game based off of the Dragon Ball license but incorporating new content from the relatively new Dragon Ball Super. While the … Read More

The Death Spiral


The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with and the place looked like it could do the job. Don’t worry, this ties back into the games business eventually, I promise. Now, this restaurant had been around for a while … Read More

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