Diversifying Your Game Store’s Product Lines

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Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into other related areas in an attempt to appeal to more … Read More

Adding A Viral Component To Your Events

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We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events … Read More

Marginal Utility Marketing

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Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But it’s a principle you … Read More

Extreme Ownership Book Review

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I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly SEAL’s in … Read More

Five Ways Streaming MTG Can Grow Your Business

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Magic: the Gathering tournaments are the bread and butter of many local game stores. They grow your community of players and help you sell boosters and singles to a captive and eager customer base. What’s not to love? But why stop there? Technology has made it easier than ever to … Read More

How to Use Facebook WIFI To Connect Your LGS to New Customers

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Facebook is giving your LGS a great way to reach new customers. WiFi is pretty ubiquitous at this point, it’s almost a guarantee that your business has an internet connection and there’s a very good chance that it’s set up on a wireless network. Instead of going through the standard … Read More

What do you do differently?

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In business, as in life, we tend to want to emulate what everyone else is doing. It feels safe. We take the beaten path instead of venturing out on our own into new frontiers. Even as game store owners we do it. And we’re a pretty unorthodox bunch to begin … Read More

The end of the Panini DBZ TCG era, the beginning of a new one

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For those who haven’t heard the news, Panini, the company that published the Dragon Ball Z Ccollectible Card Game has decided to pull the plug on the game. Check out the announcement on the Panini America website here: https://paniniamericadbz.wordpress.com/2017/01/06/dbz-tcg-announcement/ Panini’s decision was essentially motivated by the introduction of a competing … Read More

The Death Spiral

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The dreaded death spiral. The downward slide into oblivion. Before we get into that, though, a story is in order. Not so long ago… A few months ago I walked into a restaurant I had never been in before. I was looking for something yummy to fill my belly with … Read More

How I quit my day job and became a full time freelancer

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When I started this website and podcast over two years ago, I wasn’t sure where it would go. All I had was an idea and I decided to run with it. I didn’t plan on becoming a full time freelancer at the time. I didn’t know if anyone would want … Read More