MVP071: Distribution… It’s Not Just The Games That Are Analog, It’s The Industry

| |

John Coviello (Little Shop of Magic) and Gary Sproul (The Haunted Game Cafe) join me to discuss every retailer’s favorite topic: dealing with distributors and figuring out your supply chain.  If you want to run a game store, you need to have games to sell and the only viable way to get those games is by dealing with distributors. In this episode, we explore how the supply side of the industry works and why it is the way it is. We … Read More

The Updated Marketing Strategy For Game Stores in 2018

| |

I originally wrote this article early in 2016 and at the time, it was pretty thorough. But the times are changing so it seems like now would be a good time to update and reevaluate our strategy for the coming new year. The first thing I want to point out is that the essential principle behind this strategy still holds true. Consistency is key. Marketing your business with Facebook, Twitter, and email is a long-term strategy. You don’t have to … Read More

Diversifying Your Game Store’s Product Lines

|

Magic is one of the most popular and profitable games in the world. Even so, the majority of friendly local game stores do not rely solely on Magic to generate all of their revenue. Most stores diversify their offerings into other related areas in an attempt to appeal to more potential customers and increase their top line revenue. Even if your business focuses exclusively on Magic, at a minimum you should still have other related products on your shelves for … Read More

MVP070: MTG Arena And Counterfeit Games

|

The round table is back.  John Coviello (Little Shop of Magic), Wayne Mittlesteadt (Dueling Grounds), and Gary Sproul (The Haunted Game Cafe) join me to discuss two things: Wotc’s new digital offering MTG Arena and the impact of counterfeit games on the industry.  In the first half of the show, we talk about the MTG Arena announcement and what we know about the software. We’re in the Alpha phase right now but the Beta will be opened to the public soon … Read More

MVP069: 3 Growth Hacks For Your Game Store That You Can Implement Today

|

Learn about the three growth hacks that you can implement in your game business today that can potentially lead to exponential growth. Discover how to build in a viral component into your events and your offers that will make your customers want to bring their friends into your store. Find out why community outreach can help you grow your bottom line and why if you aren’t doing it, you’re leaving money on the proverbial table. And finally, learn about the … Read More

Adding A Viral Component To Your Events

|

We all want more players to come to our events. More players in your event usually lead to more sales for your business, and events are a chance to showcase how awesome your game store is. So, of course, the more the merrier when it comes to tournaments and events but how should you go about bringing in new players to your shop? What if I told you there is a simple way to get your customers to encourage their … Read More

Marginal Utility Marketing

|

Marginal utility is probably not what you think of when you think of marketing, you probably don’t even know what the term means. Which is fine. I didn’t either until a few days ago.But it’s a principle you operate your life and your business on But it’s a principle you operate your life and your business on every day without even really realizing it. And it’s the reason your customers buy from you (or don’t). So, let’s start with a … Read More

MVP068: The Future Of MTG E-Commerce

| |

Nate Petersen is the owner of Backstage Hobbies and Games, West Michigan’s premier vintage Video Game, Board Game, and Trading Card Game store. This episode isn’t just a feature on Nate’s game store in Michigan. Nate is also the Director of Retail Operations at ION Retail, which some of you may know as IMP POS. ION Retail is a software & subscription service for game store owners to manage their brick & mortar operations with online, eCommerce outlets. Today we’re going to … Read More

MVP067: The New Dueling Grounds

|

Welcome to another episode of the Manaverse Podcast. Wayne Mittelstaedt is back on the podcast for a one on one interview and we’re going deep into the trials and tribulations of a major business move. Wayne shares a ton of valuable lessons and insights that he has learned in the process of packing up his store in Toronto, Ontario and moving it to the smaller city of Peterborough. Topics Covered Overcoming major setbacks with the WPN. Negotiating a lease takeover. Researching and … Read More

Extreme Ownership Book Review

|

I recently finished the book Extreme Ownership by Jocko Willink and I want to share some of my thoughts with you guys and talk about how the principles apply to the games business. First off Jocko’s voice is exactly what you would expect one of the most deadly SEAL’s in the world to sound like. I forgot to mention, this was the audio version of the book, read by Jocko and Leif themselves instead of some random narrator. Definitely worth … Read More

1 2 3 4 12